Birdseye have taken the concept of social media integration to a whole new level, by naming their new product "Mashtags".
Not content with luring us into filling our fridges with their wares using a talking polar bear in their TV adverts, Captain Birdseye have decided to launch a version of potato smileys in the shape of '@' signs and '#hashtags'.
We've all seen #hashtags plastered all over advertisements, trying to draw us in via social media, getting us to interact online and share things with our mates, but this is just a step too far.
Only people who spend way too much time on the internet or watch too many American High School dramas speak in #hashtags, but the frozen food company are convinced that their new potato @ symbols are going to get people talking around the dinner table.
Senior brand manager at Birds Eye, Pete Johnson said; "Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people. We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable."
As opposed to just marring the nostalgia of childhood potato smilies with the realisation that we are slowly becoming more and more automated and internet reliant. To the point where "Twitter" has become a food group.
They will be available in all major supermarkets from March.
Gemma Clark